About
Two people. One shared standard.
We're Shannon and Brock. A Kitchener-Waterloo team with complementary skills and a shared belief that small businesses deserve the same quality of web and marketing work as the big ones.
Shannon Powell
Strategy, SEO & Digital Marketing
Shannon doesn't come from marketing. She comes from running businesses — and there's a meaningful difference.
"Most of my career has lived between strategy and execution. I run several workstreams at once by design — it's how I do my best work."
She's currently Director of Private Equity Investments at KAIN Capital — a member of The KAIN Group, where her work spans asset and established business acquisition, product development, and growth strategy — taking companies from concept to market launch and guiding stagnant businesses through significant growth. Industries include fintech, medical, healthcare, neuroscience, industrial automation, asset management, construction and development, warehousing and logistics, and software development. Before that she spent several years at a Waterloo Region property developer, working her way from entry-level to General Manager of a portfolio approaching 2,500 rental units. Most of her career has lived between strategy and execution — running multiple workstreams simultaneously, making fast decisions with incomplete information, and measuring everything.
"I make decisions on data. I have a low tolerance for strategies that look impressive in a deck but can't be measured in real life."
She makes decisions on data, sugarcoats nothing, and has zero patience for work that looks good but doesn't produce results.
"I don't take on clients I can't help. That's not a marketing line — it's just how I operate."
At Clementine, Shannon leads strategy, SEO, Google Ads, and the honest conversations most studios avoid.
MBA · University of Guelph, Honours
Brock Beldham
Design, Development & Analytics
Brock studied Visual and Creative Arts at Sheridan before pivoting into Interactive Multimedia. That pivot turned out to be less of a pivot and more of a foundation. The design background now shapes how he builds. He thinks about how things look and how they work at the same time, which isn't as common as it should be.
He's been building for the web professionally since 2011 — starting as a Flash developer, which tells you something about how long he's been at this. Over the past decade he's been the Senior Front-End Developer at Condo Culture, building and managing a portfolio of React and Next.js sites from the ground up.
"I built my first site before Youtube existed. I've experienced every trend that was going to change everything and learned a lot along the way."
At Clementine, Brock leads all web design and development, Google Analytics, and technical implementation. He's the person who makes sure everything actually works the way it's supposed to.
"Most developers are great at building things and terrible at walking you through them. I've always excelled at both."
Visual and Creative Arts, Sheridan · 15 Years Web Development · Google Analytics Certified
Our approach
How we work.
You get both of us.
Not a junior team member, not an account manager, not an automated report. When you email Clementine, Shannon or Brock writes back.
We keep the client list small deliberately.
Every business we work with gets our full attention. We're not trying to build an empire. We're trying to do good work for businesses we believe in.
We'll tell you if we're not the right fit.
We don't take on work we can't do well. If your project isn't the right match, we'll say so and point you in a better direction if we can.
Clementine?
The name is personal. Clementine is built from the names of the three parents we lost: Michelle, Christena, and Leament. Every letter of the word Clementine is hidden inside their names. We started this company to build something meaningful for our family's future, and in memory of theirs. Every client we take on, every website we build, every campaign we run carries that intention with it.
Ready to work together?
Tell us about your business. We'll be straight with you about whether we're the right fit.